mower mountain invitation

design

Mower Mountain is an event that is all about Western. Though Sisel International provides an elite, all-expense paid trip from anywhere in the world to contest winners, it wouldn't be a real event if we didn't create anticipation and set the tone for winners and their guests. These vintage style invitation posters were rolled, wax sealed, and mailed in tubes to Japan, Russia, and the U.S. Each tube was packed with information about visiting Utah and provided suggestions on everything from where to go and what to eat during down time to what to wear to each event. Design elements from the invitation were then pulled into the rest of the event.