salt lake city people's market

advertising & design

The Sale Lake City People's Market is a Sunday farmer's market that encourags locals from all walks of life to share food, stories, and knowledge. It's a way to bring people together and support local farmers, artisans, and businesses. The People's Market is a celebration of all things hand-made, and I couldn't be more thrilled to be a part of it. Using wood cut style illustrations and typefaces along with bright, appealing hues enhances the market's core values. I developed a series of print and online ads, postcards, and posters for both the summer and holiday markets. I used powerful headlines to help tie in the artwork and messaging as well as encourage other local farmers and regular Joes to come and sample the market.