About

about


collaborate. create. compel.

Rük Creative is a strategic design studio devoted to building something that clients will genuinely love. I work toward producing fresh, compelling ideas that engage and resonate. Every project's end result focuses on two things: the clients and the consumers. Some of the best inspiration comes from collaborating with clients, and therefore, they are fully involved in the creative process. The consumer is just as important as the client, so I get to know them quite well too, learning everything I possibly can about them. Shoe size? Probably not. Where they shop for their groceries? Definitely.


marketing & design: not exactly a do-it-yourself project

Everything you do or don't do, say or don't say, reflects your company, good or bad. An outdated website or sad logo can be just as harmful to your company as having no website or no logo. Your brand is what your consumers think it is, not what you say it is. From your business cards to your Twitter updates, and from your price tags to your packaging, nothing the consumer ever sees or hears should be viewed as insignificant. Opportunities to build your brand exist everywhere.


the goal: making your business a smashing success

I'm spoiled. I really enjoy what I do, but when I see success from the messages I create, the websites I build, or the ads I design, I like that just a little bit more.

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

– Leo Burnett


“Design should never say, 'Look at me.' It should always say, 'Look at this'.”

– David Craib